2021

Hassad Exhibition

PROJECT COMMERCIAL

LOCATION DOHA, QATAR

In collaboration with TCU

The Field

The platform adapts to a linear grid, recalling the infinite agricultural field lanes when viewed from above. Like trees, stands and structures grow seamlessly from the field displaying different, colorful products to attract visitors.

Entrance Hassad Stand Reception Render - 3D View
Treatment Facade Mood Board
Entrance Hassad Stand Display Farming Machines Render - 3D View
  • Entrance Hassad Stand Display Olive Bottles Render - 3D View
  • Entrance Hassad Stand Display Dates Render - 3D View
  • Entrance Hassad Stand Display Screens Render - 3D View
  • Entrance Hassad Stand Display Farming Machines Flowers Render - 3D View
Private Meeting Room Exhibition Hassad Render - 3D View
Mural Exhibition Hassad Render - 3D View

The floor plan of the exhibition is open, no barriers are introduced between different subsidiaries. The free circulation encourages visitors to explore the exhibition in creative myriad ways.

LED Screens Exhibition Hassad Render - 3D View
Display Design Exhibition Hassad Sketch

The Flight

The design embodies Hassad’s identity through a modular system of display units. Abstract forms of the falcon’s wings as well as other elements borrowed from the logo create a rhythmic colorful arrangement and project a bold message.

Private Meeting Room Exhibition Hassad Render - 3D View

Powerful vibrant color combinations grant these individual stands an appealing character which calls for attention. Each stand is design specifically to show products in the most functional and creative way.

  • Aalaf Exhibition Hassad Render - 3D View
  • Reception Exhibition Hassad Render - 3D View
  • Dates Display Exhibition Hassad Render - 3D View
  • LED Screen Exhibition Hassad Render - 3D View
Previous

FIFA Football Booth
Next

Jotun Offices Renovation